The tech industry epicenter is CES in Las Vegas. Giants come and flash their wares with perfectly lit multi-colored LED display cases, a buttoned up itinerary of meetings and bathroom breaks and perfectly ironed team lanyards. The problem, that vacuum isn’t how majority of tech is used.
This social initiative, leveraged the U.S. Cellular “In the Middle of Anywhere” brand platform and removed the latest shiny tech from the CES showroom floor. The customers got a first-hand look at the future of outdoor tech gear and how it can make their adventures even better.
Art Direction | Design | Storyboard
Anywhere Tested - Falconry | Copywriter Adam Cote
Anywhere Tested – Tiki Bar | Copywriter Adam Cote
Anywhere Tested – Mountain Bike | Copywriter Adam Cote