What if social currency became actual currency? This social challenge was designed to encourage love or “Likes” and celebrate those who matter most in our lives. People were asked to share a photo and a brief explanation why and in return MassMutual would donate $1 for every photo story posted to LoveIsAGift.com. Within a few months, Easter Seals received a $20,000 donation from MassMutual.
Interactive Art Direction | Design | User Experience