See Scott Design | Work by Scott Petrichko
Art Director | Designer
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Grain Foods Foundation

Oprah “Loves Bread.” So did her social channels. To get involved in the trending conversation, we created a social content series, leveraging an animated video with a cast of original characters, each has their own love affair with bread. 

This conversation allowed us to garner 1.7M views on YouTube & Facebook, reaching 12 trade news outlets and 4.4M earned impressions.

 

Art Direction | Design | Illustration

I Love Bread | Copywriter Ryan Houts

Eat A Sandwich | Copywriter Ryan Houts

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