See Scott Design | Work by Scott Petrichko
Art Director | Designer
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Bank of America | Friends Again

Digital payment methods were becoming more and more frequent, dominated by disruptors like Venmo and Paypal. They needed to differentiate their mobile banking app and features alone would simply get lost.

Our research uncovered, more than half of Americans (53%) have ended a relationship over a debt. Knowing that human truth, we created a national 360 campaign, starting with some relatable debtors, a call to action to “Settle up. Be friends again.” and culminating on one day in October; National Pay Back A Friend Day.

The efforts generated over $1.5B USD exchanged, a 54% enrollment increase and 5M+ transactions – a 90% increase over the same month last year.

 

Art Direction | Design | User Experience

Friends Again – The Ticket

Friends Again – The Gift

Friends Again – The Weekend

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