I approach projects with a "communicate vs. decorate" point of view. Find the balance needed to effectively reach the audience. 70/30, 85/15, 90/10? The stronger, more unique the message, the less we rely on decoration to make noise.
Wherever the project ratio lands, it provides guidelines to apply across any campaign, medium and platform.
The name is phonetic
New to fatherhood (it's the most amazing shit)
Snowboarding is my thing
Crossfit is another thing
I'm a thinker (if you do it, do it right; or find someone who can)
LOL'n hard (always at myself)
The herd mentality needs challenging
Fishing is a thing too
Actually, outdoor things are my thing
Bellybuttons are NOT my thing (I don't have one)
Some A.D.D (never think about it long enough to actually know)